Elon Musk’s choice to change the name of Twitter to X had an adverse effect on downloading, which was highlighted in a previous article. Presently, we have specific data for putting this loss in context.
In only 60 days after their controversial renaming it, the incredibly famous social app—which used to be an international platform for information and social updates—saw a decrease of thirty percent in installations.
In comparison to August of previous year, traffic to X’s website, which continues to use the URL “twitter.com,” decreased by 10% globally.
In 2011, Twitter went on record about gaining 15–30 million individuals per month, but investigation from the Apptopia website indicates that the social media site only added 10 million users throughout September and August of the current year. In comparison with the previous year, when the app’s installations fell just 18 percent before Musk took control of Twitter, this is a huge decrease.
In addition to the initial download matters, “X”‘s reputation is decreasing. Also, the app has experienced difficulty keeping customers. It had an adequate 253 million users on a daily basis in July, but by the end of September that number had fallen to 249 million.
The monthly active customer base dropped about 398 million towards 393 million throughout the same period of time, indicating a comparable trend.
Considering Mr. Musk had previously stated aspirations of achieving 1 billion users per month by 2024, these realities constitute a defeat. After the deal with Musk in October, there was a prompt increase in installations and usage, but continuing momentum looks to have somehow missed them.