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Instagram Might Introduce Longer Reels to Compete With TikTok

Alessandro Paluzzi, a well-known leaker, published screenshots demonstrating how Instagram may soon permit creators to construct reels up to 10 minutes long.

The ‘Instagram’ photo and video sharing app from Meta may soon add longer reels in order to compete with TikTok, which recently added longer movies and received great feedback.

Leaker Alessandro Paluzzi broke the news regarding lengthier reels first. He released two side-by-side screenshots of reels pages, one of which enabled users to record reels that were 3 minutes long, the current Instagram norm, and the other of which allowed users to record reels that were 10 minutes long.

Even though neither Meta nor Instagram have officially announced any plans to introduce the 10-minute reel feature, its debut was anticipated ever since TikTok made the capability available.

After the release of this feature, reels may also include longer YouTube-like videos, such as 10 minute vlogs, product evaluations, and more. Reels were first released for short, rapid, and interesting clips.

It goes without saying that 10-minute videos will allow producers to tap into a brand-new market, even if they are more accustomed to producing lengthier videos.

As more and more short video platforms release longer films, YouTube, which is now promoting short-form video content and has indisputably been an unstoppable force in the long-video format, will also face some competition.

What’s your opinion on the matter? It’s uncertain whether Instagram’s algorithm will recommend longer films as much as it does for lengthier videos. Tell us in the comments section below!

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